10X Brand - Wholesome Grains, Oils & Essentials for Every Meal

Good Food Starts Long Before
It Reaches Your Kitchen

Clean soil. Patient cultivation. Respect for every ingredient. This is where every 10X product begins.

Across India, food is more than daily nourishment. It is a quiet ritual of care that brings people together. The first cup of chai, shared weekday lunches, slow Sunday cooking, and festive meals enjoyed with family.

We create ingredients that honour these moments by keeping them real, honest, and naturally nourishing.

We work with growers who understand their land. Our rice is aged until the aroma deepens. Our grains are milled in the traditional way to protect natural nutrition. Our mustard oil is extracted slowly to retain its strength and purity. Nothing rushed, nothing diluted.

Wholesome ingredients do not need embellishment. They simply need to stay true to themselves.

10X brings that integrity to every kitchen, every meal, every family.

GRAINS:

Staples That Keep
Your Family Nourished

Poha for quick breakfasts. Dalia for balanced, steady nutrition.
Besan for countless snacks and sweets.

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MUSTARD OIL:

The Flavour That
Warms The Kitchen

There is a distinctive moment in cooking when mustard oil touches
a hot pan and fills the room with warmth and anticipation. That first
sizzle sets the tone for countless Indian dishes.

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ATTA:

The Heart Of The Home

In many households, atta is part of a daily rhythm. Soft rotis,
comforting parathas and festive sweets all rely on the
quality of the flour.

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The 10X Promise

We believe in processes that protect what nature has already perfected. Every batch is tested.
Every ingredient is handled with care. Every 10X product is designed to make your meals taste and feel better.

Better Health

Ingredients crafted to preserve natural
nutrition and support everyday wellbeing.

Better Choices

Staples created without shortcuts.
No adulteration and no compromise.

Better Living

Food you can trust, whether preparing
weekday meals or festive favourites.

The 10X Feeling

Real stories from families across India. How they cook with
confidence, comfort and trust.

MEERA SINGH

With 10X Atta, our rotis have become softer and more wholesome. The flour feels fresh and natural, and every meal carries the comfort of home. I love knowing that I’m serving my family food that’s both nourishing and true to tradition.

ABHAY SINGH

Cooking with 10X rice has transformed our family meals. The grains are fragrant, long, and full of flavour, every biryani feels like a celebration. I trust 10X because it stays true to tradition, and my children can taste the difference in every bite.

Radhika P

I recently tried 10X Oil for our festive sweets, and the richness was unmatched. The laddoos melted in the mouth, and everyone noticed the difference. 10X makes me feel proud to carry forward the flavours of our heritage with purity and trust

ARJUN TIWARI

During Diwali, I prepared pulao with 10X Premium Basmati Rice, and the aroma filled our home with warmth. Guests kept asking what rice I used! 10X brings integrity and richness to every festive dish, it’s now my go-to for special occasions.

Begin Every Meal
With A Better Choice

Good Food Starts Long Before
It Reaches Your Kitchen

Staples That Keep
Your Family Nourished

The Flavour That
Warms The Kitchen

The Heart Of The Home

The Grain That Gathers Us