At Zarda King, every grain tells a story, a story of heritage, celebration, and craftsmanship. Rooted in centuries-old traditions of fine Basmati cultivation, our Golden Sella Basmati Rice carries forward the legacy of authentic taste while meeting the standards of the modern gourmet kitchen.


Renowned for its captivating aroma, delicate flavour, and unmatched quality, Zarda King is not just rice; it’s an experience. Each grain cooks to perfection: non-sticky, fluffy, and elegantly long, making it the ultimate choice for royal biryanis and festive zardas alike.
Zarda King is trusted by families, chefs, and culinary experts worldwide.
You can experience our Golden Sella Basmati Rice across leading platforms
and select global stores.
Amazon | Instamart | Leading International Distributors
Zarda King is more than rice; it’s the foundation of timeless dishes. From
fragrant biryanis to festive zardas, discover recipes that connect you
with tradition while inspiring modern creativity.
Whether you’re a retailer, distributor, or culinary innovator, we’d love
to connect. Partner with Zarda King and bring the royal
heritage of Basmati rice to more homes across the world.
Food lovers and publications worldwide celebrate Zarda King as the
choice for authentic Basmati flavour, royal texture, and premium quality.
Wherever there’s a feast, Zarda King is at the heart of it.